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	<title>Sustainable Project Management</title>
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	<description>Building in a Sustained Environment</description>
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		<title>Enumerating The Myths About Green Living</title>
		<link>http://sustainableprojectmanagement.com/2011/10/enumerating-the-myths-about-green-living/</link>
		<comments>http://sustainableprojectmanagement.com/2011/10/enumerating-the-myths-about-green-living/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 21:46:34 +0000</pubDate>
		<dc:creator>Green</dc:creator>
				<category><![CDATA[Green]]></category>
		<category><![CDATA[Alternative energy]]></category>
		<category><![CDATA[Exhaust gas]]></category>
		<category><![CDATA[fitness]]></category>
		<category><![CDATA[global warming]]></category>
		<category><![CDATA[Green Living]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[Myths About Green Living]]></category>
		<category><![CDATA[Organic farming]]></category>
		<category><![CDATA[Paper bag]]></category>
		<category><![CDATA[Plastic bag]]></category>
		<category><![CDATA[Renewable energy]]></category>
		<category><![CDATA[Sustainable living]]></category>

		<guid isPermaLink="false">http://sustainableprojectmanagement.com/2011/10/enumerating-the-myths-about-green-living/</guid>
		<description><![CDATA[Green living is still new to numerous people, and so there are several misconceptions. Green living is so much more than merely buying a hybrid car or purchasing organically grown produce. Myths have gotten started about green living, and it would be a good idea to get these myths cleared up. One myth that you [...]


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<li><a href='http://sustainableprojectmanagement.com/2011/07/green-living-kaos-distro-easy-ways-to-make-it-a-habit/' rel='bookmark' title='Green Living: Easy Ways To Make It A Habit'>Green Living: Easy Ways To Make It A Habit</a> <small>We realize what it is like looking for quality content...</small></li>
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</ol>

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<div class="wp-caption alignright" style="width: 310px"><a href="http://commons.wikipedia.org/wiki/File:Earth_flag_PD.jpg"><img title="The Earth flag is not an official flag, since ..." src="http://upload.wikimedia.org/wikipedia/commons/thumb/f/f3/Earth_flag_PD.jpg/300px-Earth_flag_PD.jpg" alt="The Earth flag is not an official flag, since ..." width="300" height="200" /></a><p class="wp-caption-text">Image via Wikipedia</p></div>
</div>
<p style="text-align: justify;">Green living is still new to numerous people, and so there are several misconceptions. Green living is so much more than merely buying a hybrid car or purchasing organically grown produce. Myths have gotten started about green living, and it would be a good idea to get these myths cleared up. One myth that you usually hear is that we can lessen global warming by planting more trees. This is false when we talk about places with a colder climate. When it comes to northerly portions of the planet, planting more trees causes the earth to be warmer. To make planting trees a benefit, then you need to plant them in citified places. This will do plenty of good because the trees cleanse the air of automobile exhaust.</p>
<p style="text-align: justify;">One more myth is that the world will become much better by doing away with plastic bags and replacing them with paper bags. The truth is that neither is beneficial when we talk about CO2 emissions. When producing and getting rid of these bags, carbon emissions are caused by both types. Although paper bags are not the best, they are a better option than plastic bags. A much better alternative is the recyclable bag that can be used over and over. The most pragmatic and most effective of these bags are cloth bags.</p>
<p style="text-align: justify;">Still another myth you may hear is that if you can choose, you should drive rather than fly to your location. The only time that it is genuinely better to drive is when you have a very fuel-efficient vehicle. The best thing you can do is to drive less often and share rides with others whenever possible. Anything that will decrease the number of miles driven collectively, globally, will help vastly. Furthermore, you may have also heard the myth that you should find local sources when purchasing food. When buying food, it is important to know how it is made than where. A food needs to be organic to be considered really green. Not all food farmed locally is organically grown. And so, the way to ascertain a food&#8217;s value is to research the method used to grow the food.</p>
<p style="text-align: justify;">The last myth is that electric cars are friendly to the environment. A high level of CO2 will be given off by the electric cars in these places. If the electricity can be created from a renewable energy source, electric-powered cars will be able to benefit the environment. Most of the myths regarding green living are not actually false; they&#8217;re merely talked about in the wrong context.</p>
<p style="text-align: justify;">Living green is truly important. When you do it in the proper way, you&#8217;re experiencing the most benefit. There is no reason to be doing things that you believe will work for helping the earth, when they really don&#8217;t.</p>
<p style="text-align: justify;">Lest I forget, a good friend of mine called Poojidk Mifinid learned a lot from the guide in here. You will too, if you take the time to really read through it and learn from it. You will be surprised how much you can learn from the tips in here that will make your life better.</p>
<p style="text-align: justify;">This Writer Has Articles On Other Topics, Like <a href="http://prostatecancervictory.com/prostate-cancer-treatment/prostrate-treatment-prostrate-cancer-treatment/">Prostrate Treatment</a> and<a href="http://prostatecancervictory.com/prostate-cancer-signs-symptoms/prostate-cancer-risk-factors-what-are-the-risk-factors-for-prostate-cancer/">What Are The Risk Factors For Prostate Cancer</a></p>
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<p>Related posts:<ol><li><a href='http://sustainableprojectmanagement.com/2011/04/you-gotta-love-living-green/' rel='bookmark' title='You Gotta Love Living Green'>You Gotta Love Living Green</a> <small>If you are looking for a way to rescue the...</small></li>
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		</item>
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		<title>Green Energy &#8211; Harnessing Renewable Energy Resources</title>
		<link>http://sustainableprojectmanagement.com/2011/10/green-energy-harnessing-renewable-energy-resources/</link>
		<comments>http://sustainableprojectmanagement.com/2011/10/green-energy-harnessing-renewable-energy-resources/#comments</comments>
		<pubDate>Tue, 11 Oct 2011 21:44:49 +0000</pubDate>
		<dc:creator>Green</dc:creator>
				<category><![CDATA[Green]]></category>
		<category><![CDATA[Alternative energy]]></category>
		<category><![CDATA[Energy]]></category>
		<category><![CDATA[green energy]]></category>
		<category><![CDATA[green energy technology]]></category>
		<category><![CDATA[Harnessing Renewable Energy Resources]]></category>
		<category><![CDATA[renewable green energy]]></category>
		<category><![CDATA[Solar power]]></category>
		<category><![CDATA[Sustainable energy]]></category>
		<category><![CDATA[Wave power]]></category>
		<category><![CDATA[Wind turbine]]></category>

		<guid isPermaLink="false">http://sustainableprojectmanagement.com/2011/10/green-energy-harnessing-renewable-energy-resources/</guid>
		<description><![CDATA[At this time, the majority of us are now aware of the damaging effects global warming. The very good news is it’s not far too late at the same time as we can still make some modifications and that’s the reason why a lot of people are continuously pushing for green energy resource. The principal [...]


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<div class="wp-caption alignright" style="width: 310px"><a href="http://commons.wikipedia.org/wiki/File:SolarPowerPlantSerpa.jpg"><img title="Solar power plant (Serpa, Portugal)" src="http://upload.wikimedia.org/wikipedia/commons/thumb/6/62/SolarPowerPlantSerpa.jpg/300px-SolarPowerPlantSerpa.jpg" alt="Solar power plant (Serpa, Portugal)" width="300" height="225" /></a><p class="wp-caption-text">Image via Wikipedia</p></div>
</div>
<p style="text-align: justify;">At this time, the majority of us are now aware of the damaging effects global warming. The very good news is it’s not far too late at the same time as we can still make some modifications and that’s the reason why a lot of people are continuously pushing for <strong><a href="http://urbangreenenergy.org/">green energy</a></strong> resource.</p>
<p style="text-align: justify;">The principal benefit of using green energy sources is that it’s clean therefore it doesn’t anything that might harm the environment. It is also renewable which also indicates it&#8217;s going to by no means deplete as opposed to its oil counterpart that is normally anticipated to deplete in a decade or so.</p>
<p style="text-align: justify;">Regardless of the truth that green energy facilities are fairly costly to develop, it requirements significantly less maintenance which indicates you don’t have to fork out an enormous sum of cash to create it fully functional.</p>
<p style="text-align: justify;">Furthermore, it may also bring forth economic positive aspects to some places also as strengthen tourism.</p>
<p style="text-align: justify;">Even though these might sound pleasing, many people still say that there are disadvantages in utilizing such technologies.</p>
<p style="text-align: justify;">Even though green energy sources can create electricity, just how much it can create just isn&#8217;t consistent. The reason becoming is that we don’t have control of the weather. In case a certain area depends on solar power and there‘s a weather disturbance, it can’t convert sunlight into electricity.</p>
<p style="text-align: justify;">Constructing these huge facilities want a whole lot of land consequently cutting on farmlands is needed and this may possibly bring concerns to some people if a lot more and far more wind turbines are to be set up. One more drawback may be the reality that some of these green energy source could not be built in some places of the planet. For example, wave power can only be utilized if waves coming from the ocean reach at the very least a minimum of 18 feet.</p>
<p style="text-align: justify;">Nonetheless if you look at these kinds of arguments, places which are not capable of utilizing one form of green energy source might be replaced for an additional. In the event that wind turbines demand far more space, they are able to be built near the coast instead of setting them up on land. Investigation shows that one can create far more electricity when they’re installed within the ocean.</p>
<p style="text-align: justify;">Despite the fact that the weather is some thing that we can’t control, it’s not constantly that there’s a weather disturbance so this too shall also pass. In case which you are employing solar energy and the sun is covered, the emergency generators will automatically turn on and use up the energy that was previously stored.</p>
<p style="text-align: justify;">The factor is that you will find often techniques about the arguments put by some people to be able to discourage the utilization of <strong><a href="http://urbangreenenergy.org/">renewable green energy</a></strong> sources. Actually, ongoing researches are made to attempt and harness other techniques to produce the energy we need.</p>
<p style="text-align: justify;">Yet another great example of these green energy sources is ocean thermal power. Power is produced by utilizing different temperatures in water. It’s currently being used in a much smaller scale both in Japan and Hawaii.</p>
<p style="text-align: justify;">In the United States, only about 7% of green energy sources are utilized nationally. This was a lot greater about 11 years ago and if we do not need to worry about high rates of oil or perhaps even greatly minimize our reliance on it, we should invest on this clean and green energy sources.</p>
<p style="text-align: justify;"><strong><a href="http://urbangreenenergy.org/">Green energy</a></strong> can be obtained from wind, solar, geothermal, biomass, water, and biodiesel. These are effortlessly attainable in our environment and all it takes is for a person to utilize it instead of based on traditional, non-renewable techniques to produce power.</p>
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		<title>When It Comes To Renewable Energy Sources, The US Is Lagging</title>
		<link>http://sustainableprojectmanagement.com/2011/10/when-it-comes-to-renewable-energy-sources-the-us-is-lagging/</link>
		<comments>http://sustainableprojectmanagement.com/2011/10/when-it-comes-to-renewable-energy-sources-the-us-is-lagging/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 04:59:51 +0000</pubDate>
		<dc:creator>Green</dc:creator>
				<category><![CDATA[Green]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[Brazil]]></category>
		<category><![CDATA[Conservation]]></category>
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		<category><![CDATA[renewable energy sources]]></category>
		<category><![CDATA[The US Is Lagging]]></category>
		<category><![CDATA[United States]]></category>
		<category><![CDATA[When It Comes To Renewable Energy Sources]]></category>

		<guid isPermaLink="false">http://sustainableprojectmanagement.com/2011/10/when-it-comes-to-renewable-energy-sources-the-us-is-lagging/</guid>
		<description><![CDATA[Oftentimes, when talking about Renewable Energy Sources, it is not a good idea to think of it in isolated terms. If you reside in America, you may have a distorted view of what is happening in other parts of the world, especially on environmental issues. Elsewhere, the vast majority of other nations are working to [...]


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<div class="wp-caption alignright" style="width: 310px"><a href="http://commons.wikipedia.org/wiki/File:Alternative_Energies.jpg"><img title="© Guerito 2005" src="http://upload.wikimedia.org/wikipedia/commons/thumb/b/bb/Alternative_Energies.jpg/300px-Alternative_Energies.jpg" alt="© Guerito 2005" width="300" height="195" /></a><p class="wp-caption-text">Image via Wikipedia</p></div>
</div>
<p style="text-align: justify;">Oftentimes, when talking about Renewable Energy Sources, it is not a good idea to think of it in isolated terms.</p>
<p style="text-align: justify;">If you reside in America, you may have a distorted view of what is happening in other parts of the world, especially on environmental issues. Elsewhere, the vast majority of other nations are working to meet the challenge by making using various types of renewable energy. It takes a tremendous, almost inexplicable amount of energy to power the world, more so daily.</p>
<p style="text-align: justify;">It is interesting to hear a number of political leaders, and their green thinking, now that environmental issues have been put out in the open. Ten years ago, who would have even envisioned the California governor, driving a hummer that was a hybrid? Schwarzenegger, while he was the California governor, drove a hybrid hummer, and was perhaps the greenest politician, as he instituted a solar energy plan that amounted to 3 billion dollars. But when it comes to energy issues, the federal government has been doing a dreadful job, particularly the Bush administration, and their ties to big oil. They had a difficult time even admitting there was even a problem, much less doing anything about it.</p>
<p style="text-align: justify;">I hope what you&#8217;ve found in this article with respect to <a href="http://gogreenenergyforhome.com" target="_blank">renewable energy sources</a>, and moreover additionally the info   regarding <a href="http://solarpowerhomeenergy.com" target="_blank">alternative energy</a>, is of use for your requirements. Please continue reading   even more to find additional details to do with these topics.</p>
<p style="text-align: justify;">This likely gives people the appearance that nothing is being done globally, but that is absolutely not true, America is just not wanting to participate. In Australia, for instance, they&#8217;ve decreed that by the year 2016 they will be making use of renewable resources for at least 60% of their energy requirements. Thing of what a huge difference that would make in the United States. Germany is a leader as well; they presently are leading the way in both solar and wind energy production. By 2020, at least 20% of their entire energy use will come from renewable sources. And how about Norway? Currently 99% of their energy demands are met by renewable resources. They use no oil for this purpose. This has allowed them to become the 3rd largest exporter of fossil oil worldwide, while they import nada.</p>
<p style="text-align: justify;">Despite their unstable political landscape, Brazil has been successful in taking the clean energy lead in South America. Ethanol is used for nearly all of the transportation requirements in Brazil, with their objective being to soon run everything on 100% ethanol. Ethanol is a biofuel that  made from sugar cane, and it costs approximately half of a gallon made from oil. America could save at least 2 trillion dollars annually just by this one simple step. Those are just a couple of examples of the efforts being made in the rest of the world to clean up our planet.</p>
<p style="text-align: justify;">The US not only is the biggest user of oil, but also gives out the most greenhouse gases. Without the people in the US, the rest of the countries in the world can do their best, but they won&#8217;t succeed in completing the process. As long as the United States refuses to admit there is a problem, the problem will not go away.</p>
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		<title>Teach Your Kids To Go Green And Help Our Planet For The Future</title>
		<link>http://sustainableprojectmanagement.com/2011/10/teach-your-kids-to-go-green-and-help-our-planet-for-the-future/</link>
		<comments>http://sustainableprojectmanagement.com/2011/10/teach-your-kids-to-go-green-and-help-our-planet-for-the-future/#comments</comments>
		<pubDate>Mon, 10 Oct 2011 04:37:04 +0000</pubDate>
		<dc:creator>Green</dc:creator>
				<category><![CDATA[Green]]></category>
		<category><![CDATA[Alternative energy]]></category>
		<category><![CDATA[Environment]]></category>
		<category><![CDATA[Green Living]]></category>
		<category><![CDATA[Recycling]]></category>
		<category><![CDATA[Renewable energy]]></category>
		<category><![CDATA[Renewables]]></category>
		<category><![CDATA[Sustainable living]]></category>
		<category><![CDATA[Teach Your Kids To Go Green]]></category>

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		<description><![CDATA[There was a time when people were concerned about saving, as things weren&#8217;t as plentiful as today, and most people didn&#8217;t have lots of money. You may even remember that you were taught as a youngster not to waste food along with other items. Before, if you didn&#8217;t eat your food one night, you just [...]


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<div class="wp-caption alignright" style="width: 250px"><a href="http://www.flickr.com/photos/36495803@N05/3574411866"><img title="Green Elephants Garden Sculptures" src="http://farm4.static.flickr.com/3589/3574411866_717f8d2b91_m.jpg" alt="Green Elephants Garden Sculptures" width="240" height="180" /></a><p class="wp-caption-text">Image by epSos.de via Flickr</p></div>
</div>
<p style="text-align: justify;">There was a time when people were concerned about saving, as things weren&#8217;t as plentiful as today, and most people didn&#8217;t have lots of money. You may even remember that you were taught as a youngster not to waste food along with other items. Before, if you didn&#8217;t eat your food one night, you just got to have it the next day. These days there is a lot of food that is tossed out that it is a total shame.</p>
<p style="text-align: justify;">Today in order to get folks to save there are new concepts, such as green living. When it involves green living, you will see that people normally think it is simply about renewable energy, but it affects a lot more than that. Conserving things and saving energy are just a couple of things that you can pass on to your children. Actually, if you were to get started on teaching your children about green living and the effect that they can have on the planet, you will be doing them a favor. If they learn early to do those things, then being environmentally accountable will be something that they will always be.</p>
<p style="text-align: justify;">There are a few steps that can be used to help your kids learn the value of living green. You may want to try to take your children on public transportation as a way to teach them to conserve fuel. One other thing you could do is to teach your youngsters to recycle their leftover fruits and even vegetables by creating compost. You will see that by teaching your children these things when they are still young, that they are more likely to keep with these good habits when they are older. Have a garden, and let your youngsters help, or have their own part. You will see that teaching your young ones about gardening is not just instructive, but another way they can live a green life. Something that is actually good for kids to learn early in life, is to take the toys that they don&#8217;t use and give them to charity.</p>
<p style="text-align: justify;">By recycling their toys like this, not only will your children be not adding to our landfills, but they will also learn that it is good to help the less fortunate. Several little things that are not hard to learn and put into place for saving electricity are switching off fans and lights when they are not needed. Something else you can teach your kids is how to conserve water by turning it off while they brush their teeth. Actually, this is not just for your kids but for you also. You may also discover that when your children are young they always are eager to help you, with that in mind you should allow them to help you with your recycling. Turn it into a game by taking your recycled products, like plastic bottles, and tossing them into a bin.</p>
<p style="text-align: justify;">You have to do all that you can to make this a fun and exciting learning experience. You will additionally discover that most children are just like parrots as they mimic what their parents do, so see to it that you set a good example. That is precisely why the best part of green living is to be able to pass it on to children, giving them values that they will never lose.</p>
<p style="text-align: justify;">More about <a href="http://www.mywindpowersystem.com" target="_blank">wind turbines</a> from MWPS!</p>
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles</h6>
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</ul>
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		<title>If You Wish To Begin Living A Greener Life Follow These 8 Tips</title>
		<link>http://sustainableprojectmanagement.com/2011/09/if-you-wish-to-begin-living-a-greener-life-follow-these-8-tips/</link>
		<comments>http://sustainableprojectmanagement.com/2011/09/if-you-wish-to-begin-living-a-greener-life-follow-these-8-tips/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 02:41:48 +0000</pubDate>
		<dc:creator>Green</dc:creator>
				<category><![CDATA[Green]]></category>
		<category><![CDATA[eco living]]></category>
		<category><![CDATA[eco tips]]></category>
		<category><![CDATA[Electric power]]></category>
		<category><![CDATA[Fluorescent lamp]]></category>
		<category><![CDATA[Green Living]]></category>
		<category><![CDATA[green tips]]></category>
		<category><![CDATA[Incandescent light bulb]]></category>
		<category><![CDATA[Living A Greener Life]]></category>
		<category><![CDATA[Recycling]]></category>
		<category><![CDATA[Solar water heating]]></category>
		<category><![CDATA[Sustainable living]]></category>

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		<description><![CDATA[Defending the planet is only one good thing about green living. However, the problem lies with everybody on the world. A number of the tiny things you do are actually damaging the planet. Driving your vehicle, using electrical power and throwing recyclable waste products away are all damaging to the environment. Going entirely green can [...]


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<div class="wp-caption alignright" style="width: 310px"><a href="http://commons.wikipedia.org/wiki/File:SolarGlobal2007V2.png"><img title="Installations of solar hot water installations..." src="http://upload.wikimedia.org/wikipedia/commons/thumb/3/30/SolarGlobal2007V2.png/300px-SolarGlobal2007V2.png" alt="Installations of solar hot water installations..." width="300" height="312" /></a><p class="wp-caption-text">Image via Wikipedia</p></div>
</div>
<p style="text-align: justify;">Defending the planet is only one good thing about green living. However, the problem lies with everybody on the world. A number of the tiny things you do are actually damaging the planet. Driving your vehicle, using electrical power and throwing recyclable waste products away are all damaging to the environment. Going entirely green can be time intensive as well as expensive, but everyone of us can perform little things to make an improvement. You can certainly get started by following the simple suggestions below.</p>
<p style="text-align: justify; padding-left: 30px;">1. Should you keep a light on for long amounts of time give some thought to changing the light bulb over to a fluorescent one, as opposed to the regular incandescent bulbs. Even though they can be more expensive they will save you money in the long run as they cost just one third of the price to run. Not only that but a fluorescent bulb can last up to 10 times longer than your old fashioned bulb and they will furthermore supply you with far more and better light.</p>
<p style="text-align: justify; padding-left: 30px;">2. Do not squander power by leaving things on that you&#8217;re not using. You can even be wasting electric power without even knowing it. For those who have even a little light on, on a product which is turned off, it is wasting energy. This is applicable to any electronic instrument, whether it be your Tv, computer, stereo or printer.</p>
<p style="text-align: justify; padding-left: 30px;">3. Lower your thermostat a degree or even two, you can save an awful lot of wasted fuel. In time these kinds of fuel saves can add up to a whole lot of money.</p>
<p style="text-align: justify; padding-left: 30px;">4. If you feel it is a little cool in the house put on a sweat shirt rather than raising the heat. Wear some sort of jumper or maybe a overcoat. You&#8217;ll help save power as well as cash.</p>
<p style="text-align: justify; padding-left: 30px;">5. Work with a notebook computer when you&#8217;re able to instead of a desktop computer, they use about half the electricity. When ever doable utilize the battery power on the laptop instead of plugging it in.</p>
<p style="text-align: justify; padding-left: 30px;">6. Keep all of your vehicles tuned up and working good. Naturally when ever you have the decision you should walk or ride a bicycle instead of driving, and you can even catch a bus in order to save on fuel and reduce pollution. One thing people don&#8217;t generally think about is making sure that your tires air pressure is just where it ought to be. Tires that are low on air lessen the efficiency of your automobile. Even just these basic and inexpensive checks can help the environment as well as help you save money.</p>
<p style="text-align: justify; padding-left: 30px;">7. People also waste lots of water in there households daily by doing a wash and naturally the toilet. Even though I know that you are not going to stop using the toilet or washing your clothing you can look in to new up to date products that can decrease your water use. You can save a lot of cash on utility bills by conserving water also. There are new toilet bowls on the market that now have two separate flush modes. Many of the new toilets nowadays have options to use the standard about of water or to work with a low water flush.</p>
<p style="text-align: justify; padding-left: 30px;">8. More than likely you have heard about the 3 R&#8217; s. Recycle, reuse and reduce. Don&#8217;t throw paper, metal or plastic into the normal household waste bins as they can all be recycled. Just accumulate them and take them to a recycling center or even stick them into the correct recycling bins. If you find things throughout your house that you could possibly use again and again, do it, as opposed to throwing it away and getting new items.</p>
<p style="text-align: justify;">If you want to go beyond these eight simple steps you could consider getting off the power grid by creating your own electricity. There are excellent programs provided by companies like <a title="Earth4Energy" href="http://www.diywindpoweredhome.com/index.cfm/_How-Wind-Power-Works_Earth4Energy" target="_blank">Earth4Energy</a> or <a title="Power4Home" href="http://www.diywindpoweredhome.com/index.cfm/_How-Wind-Power-Works_Power-4-Home" target="_blank">Power4Home</a> that will guide you through the process step by step. If your a do-it-yourself type person you could also install a solar hot water system for your home and save energy or fuel consumed in heating your water. Some effort on you end can really go quite a distance. Recycling isn&#8217;t just a phase, it is a need for our planet, if we do not start protecting the environment, in time the earth is going to be uninhabitable.</p>
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</ul>
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		<title>About Sourcing Responsibly</title>
		<link>http://sustainableprojectmanagement.com/2011/08/about-sourcing-responsibly/</link>
		<comments>http://sustainableprojectmanagement.com/2011/08/about-sourcing-responsibly/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 16:52:48 +0000</pubDate>
		<dc:creator>Green</dc:creator>
				<category><![CDATA[Green]]></category>
		<category><![CDATA[about sourcing responsibly]]></category>
		<category><![CDATA[better quality raw materials]]></category>
		<category><![CDATA[COSATU]]></category>
		<category><![CDATA[entrants i]]></category>
		<category><![CDATA[foodservice industry]]></category>
		<category><![CDATA[rate of restaurant and franchise failures]]></category>
		<category><![CDATA[rate of unemployment in SA]]></category>
		<category><![CDATA[restaurant and franchise failures]]></category>
		<category><![CDATA[Unilever Food Solutions]]></category>
		<category><![CDATA[World Menu Report]]></category>

		<guid isPermaLink="false">http://sustainableprojectmanagement.com/2011/08/insight-growth-and-opportunity/</guid>
		<description><![CDATA[By Lidia Paly We recently interviewed Eelco Camminga, Vice President of Unilever Food Solutions to gain some insight into what opportunities, challenges and trends he foresees for Unilever Food Solutions in 2011. What are some challenges that you foresee to affect your operation in 2011? Rising commodity prices due to Middle East political instability, and [...]


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<div class="wp-caption alignright" style="width: 260px"><a href="http://en.wikipedia.org/wiki/File:COSATU_logo.png"><img title="Congress of South African Trade Unions" src="http://upload.wikimedia.org/wikipedia/en/1/1d/COSATU_logo.png" alt="Congress of South African Trade Unions" width="250" height="318" /></a><p class="wp-caption-text">Image via Wikipedia</p></div>
</div>
<p>By Lidia Paly</p>
<p style="text-align: justify;"><em>We recently interviewed Eelco Camminga, Vice President of Unilever Food Solutions to gain some insight into what opportunities, challenges and trends he foresees for Unilever Food Solutions in 2011.</em></p>
<p style="text-align: justify;"><strong>What are some challenges that you foresee to affect your operation in 2011?</strong></p>
<p style="text-align: justify;">Rising commodity prices due to Middle East political instability, and the continued high rate of unemployment in SA. Further challenges will be the constant “threatening” by COSATU to strike against anything which displeases them. They need to be cognisant of the fact that they have a vital role to play in the economy.</p>
<p style="text-align: justify;"><strong>What are your main goals for the year?</strong></p>
<p style="text-align: justify;">To increase our relevance to operators, and to invest more behind our brands.</p>
<p style="text-align: justify;"><strong>If you had 2 Million Rand to invested in your operation, what would you do with it?</strong></p>
<p style="text-align: justify;">Invest in our supply chain to ensure we are ahead of ever increasing demand so as to keep service levels at their highest.</p>
<p style="text-align: justify;"><strong>How have your supply lines changed and why?</strong></p>
<p style="text-align: justify;">We are constantly looking for better quality raw materials sourced at the best possible price. This includes both local and international. On the local front, we have invested more than a Billion Rand in our distribution network, which has generated savings to be re-invested behind our brands.</p>
<p style="text-align: justify;"><strong>How is your growth being affected?</strong></p>
<p style="text-align: justify;">In our business, growth is never enough, but we are very satisfied with the fact that we have grown ahead of the market growth for the past three years and it looks as though this trend is continuing for 2011.</p>
<p style="text-align: justify;"><strong>What recent trends have you noticed in the foodservice industry?</strong></p>
<p style="text-align: justify;">Our World Menu Report has shown that 9 out 10 diners/guests would like to know more about what is in their food. They want to know more about sourcing responsibly, nutritional content and “what’s in it”. It is the responsibility of the foodservice industry to provide this. This is an opportunity for new growth. If diners/guests are assured and confident that they know what is in their meal, how it was sourced and how it was prepared –they will be encouraged to eat out more often.</p>
<p style="text-align: justify;"><strong>What are some new technological advances that you feel will benefit your daily responsibilities in a positive way?</strong></p>
<p style="text-align: justify;">Blackberry enhances my day, every day! – No seriously, electronic communication is moving at such a rapid pace that every time some new form of media communication is delivered, it enhances our business and therefore my responsibilities. Who would have thought that we would be promoting our brands and our business via Facebook, or SMS two to three years ago. We have just invested in our complete sales force automation. With this hand – held technology, it allows our sales people to be more dynamic, accurate and provide a higher level of service to our customers/operators than what we were able to provide a year ago.</p>
<p style="text-align: justify;"><strong>What are some cooking techniques that you are fond of?</strong></p>
<p style="text-align: justify;">Personally, I like fresh and raw. If it has to be cooked, I prefer simply grilled or oven baked.</p>
<p style="text-align: justify;"><strong>What are some current affairs prevalent in your industry at the moment?</strong></p>
<p style="text-align: justify;">I worry about the high rate of restaurant and franchise failures at the moment. When I see someone’s hard earned pension being “gambled” on a venture which we all know is a tough business, I feel for them. I believe that as one of the bigger corporate players in the industry, it is part of our responsibility to assist new entrants into the hospitality industry. We should help them grow sustainable businesses, as in this way the entire industry benefits through stability, increased job security, and accordingly a greater contribution to the growth of the economy.</p>
<p style="text-align: justify;"><strong>What are the news that you would like to read more about pertaining to your industry?</strong></p>
<p style="text-align: justify;">Nothing really – I believe there is sufficient reading matter available everywhere. Google Alerts is a great invention.</p>
<p style="text-align: justify;"><strong>How do you inspire/motivate others?</strong></p>
<p style="text-align: justify;">I try and set a very clear, simple strategy that is co-created and then implemented through a high degree of accessibility and visibility.</p>
<p style="text-align: justify;"><strong>What is more important to you – higher volume or better profits?</strong></p>
<p style="text-align: justify;">Neither – sustainable profit growth is the most important. This is a delicate balance between volume growth, profit improvement and how much of the profit improvement is re-invested behind growth.</p>
<p style="text-align: justify;"><strong>What are some key events that you’ll be attending this year?</strong></p>
<p style="text-align: justify;">HACE in Cairo, Gulf Food Expo in Dubai and Hostex in Johannesburg.</p>
<h6 class="zemanta-related-title" style="font-size: 1em;">Related articles</h6>
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<li class="zemanta-article-ul-li"><a href="http://www.dailyfinance.com/2011/08/18/2-consumer-giants-predict-the-future/?zemanta-tracking">2 Consumer Giants Predict the Future</a> (dailyfinance.com)</li>
</ul>
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</ol></p>
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		<title>Power of Green Marketing</title>
		<link>http://sustainableprojectmanagement.com/2011/08/the-power-of-green-marketing/</link>
		<comments>http://sustainableprojectmanagement.com/2011/08/the-power-of-green-marketing/#comments</comments>
		<pubDate>Tue, 30 Aug 2011 00:53:29 +0000</pubDate>
		<dc:creator>Green</dc:creator>
				<category><![CDATA[Green]]></category>
		<category><![CDATA[Corporate social responsibility]]></category>
		<category><![CDATA[Environmentalism]]></category>
		<category><![CDATA[Environmentally friendly]]></category>
		<category><![CDATA[green marketing]]></category>
		<category><![CDATA[green marketing strategies]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Peter Drucker]]></category>
		<category><![CDATA[Power of Green Marketing]]></category>

		<guid isPermaLink="false">http://sustainableprojectmanagement.com/2011/08/the-power-of-green-marketing/</guid>
		<description><![CDATA[In the last few years more and more corporations have been adopting Green Marketing practices and strategies. For many environmental professionals, Green Marketing is just greenwash or a token gesture to cynically increase sales. For others, it is a powerful force that motivates consumers to choose more eco-friendly products. In my view, Green Marketing is [...]


Related posts:<ol><li><a href='http://sustainableprojectmanagement.com/2011/08/2011-marketing-trends/' rel='bookmark' title='2011 Marketing Trends'>2011 Marketing Trends</a> <small>green marketing&#8221; target=&#8221;_blank&#8221;>sustainable brands will survive....</small></li>
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</ol>

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			<content:encoded><![CDATA[<div class="zemanta-img" style="margin: 1em; display: block;">
<div class="wp-caption alignright" style="width: 310px"><a href="http://commons.wikipedia.org/wiki/File:Earth_flag_PD.jpg"><img title="The Earth flag is not an official flag, since ..." src="http://upload.wikimedia.org/wikipedia/commons/thumb/f/f3/Earth_flag_PD.jpg/300px-Earth_flag_PD.jpg" alt="The Earth flag is not an official flag, since ..." width="300" height="200" /></a><p class="wp-caption-text">Image via Wikipedia</p></div>
</div>
<p style="text-align: justify;">In the last few years more and more corporations have been adopting Green Marketing practices and strategies. For many environmental professionals, Green Marketing is just greenwash or a token gesture to cynically increase sales. For others, it is a powerful force that motivates consumers to choose more eco-friendly products.</p>
<p style="text-align: justify;">In my view, Green Marketing is an essential tool of business for changing consumer behavior and corporate thinking. According to the greatest management thinker of them all, Peter Drucker, “Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.&#8221;  Consequently, the most powerful agent of change for encouraging eco-friendly products, practices and lifestyles is entrepreneurial innovation combined with excellent marketing.</p>
<p style="text-align: justify;">For the last ten years I have been dedicated to promoting Green Entrepreneurship, innovation and Marketing. My philosophy and mission is embodied in what I call <strong><em>Bright Green Leadership, </em></strong>and promotes a bright, positive vision of a sustainable future where society has largely shifted from reliance on fossil fuels to renewable energy, and environmental protection is a top priority. Bright Green Leaders believe we can solve our environmental problems through innovation, design, marketing and the mobilization of people, finance and leadership. They dedicate their careers and towards leading their organizations, communities and families to a bright green future in both the private and public sectors.</p>
<p style="text-align: justify;">Our focus at Bright Green Leadership is on Green Marketing and, in particular, internet marketing for environmentally and socially responsible businesses. We believe that the internet, social media and mobile technology represents the most powerful platform for communicating the message for change. Furthermore, socially responsible businesses need support to achieve the potential offered by these platforms in order to increase sales and profitability. So we dedicate our efforts to helping the owners and executives of these businesses to do just this.</p>
<p style="text-align: justify;">To get your free video on Internet Marketing for Responsible Businesses visit <a href="http://www.brightgreenleadership.com/meet-paul-hannam/resources/bright-green-leadership-intern-program-2010/" target="_blank">www.brightgreenleadership.com</a></p>
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<li class="zemanta-article-ul-li"><a href="http://understandingecommerce.com/2011/09/good-im-techniques-that-give-the-results-you-want/">Good IM Techniques that Give the Results You Want</a> (understandingecommerce.com)</li>
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<li class="zemanta-article-ul-li"><a href="http://sustainableprojectmanagement.com/2011/06/being-enviromentally-friendly/">Being Enviromentally Friendly</a> (sustainableprojectmanagement.com)</li>
</ul>
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		<title>Why choose Solar Panel Installation</title>
		<link>http://sustainableprojectmanagement.com/2011/08/why-choose-solar-panel-installation/</link>
		<comments>http://sustainableprojectmanagement.com/2011/08/why-choose-solar-panel-installation/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 01:03:11 +0000</pubDate>
		<dc:creator>Green</dc:creator>
				<category><![CDATA[Green]]></category>
		<category><![CDATA[Alternating current]]></category>
		<category><![CDATA[Direct current]]></category>
		<category><![CDATA[Electricity]]></category>
		<category><![CDATA[Energy]]></category>
		<category><![CDATA[free electricity]]></category>
		<category><![CDATA[Photovoltaic array]]></category>
		<category><![CDATA[Solar panel]]></category>
		<category><![CDATA[solar panel installation]]></category>
		<category><![CDATA[Solar power]]></category>
		<category><![CDATA[solar PV install]]></category>
		<category><![CDATA[Sustainable energy]]></category>

		<guid isPermaLink="false">http://sustainableprojectmanagement.com/2011/08/why-choose-solar-panel-installation/</guid>
		<description><![CDATA[Solar energy is one of the greatest untapped natural resources available in today&#8217;s world. With the energy crisis reaching a peak, people are looking for other ways to lower the cost of heating and creating electricity within the home. Solar panel installation is one of the easiest and most beautiful ways to provide free electricity [...]


Related posts:<ol><li><a href='http://sustainableprojectmanagement.com/2011/04/how-to-make-a-solar-panel-for-under-100-00-using-greendiyenergy/' rel='bookmark' title='How To Make A Solar Panel For Under $100.00'>How To Make A Solar Panel For Under $100.00</a> <small>Everybody is trying to do their part to go green. ...</small></li>
<li><a href='http://sustainableprojectmanagement.com/2011/03/learn-how-to-save-electricity-using-small-solar-panels/' rel='bookmark' title='Learn How to Save Electricity Using Small Solar Panels'>Learn How to Save Electricity Using Small Solar Panels</a> <small>Know More About Small Solar Panels 1st in short, Lets...</small></li>
</ol>

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			<content:encoded><![CDATA[<div class="zemanta-img" style="margin: 1em; display: block;">
<div class="wp-caption alignright" style="width: 310px"><a href="http://commons.wikipedia.org/wiki/File:Giant_photovoltaic_array.jpg"><img title="On 140 acres of unused land on Nellis Air Forc..." src="http://upload.wikimedia.org/wikipedia/commons/thumb/4/45/Giant_photovoltaic_array.jpg/300px-Giant_photovoltaic_array.jpg" alt="On 140 acres of unused land on Nellis Air Forc..." width="300" height="225" /></a><p class="wp-caption-text">Image via Wikipedia</p></div>
</div>
<p style="text-align: justify;">Solar energy is one of the greatest untapped natural resources available in today&#8217;s world. With the energy crisis reaching a peak, people are looking for other ways to lower the cost of heating and creating electricity within the home.</p>
<p style="text-align: justify;"><a href="http://www.4evergreenuk.co.uk/company-information" target="_blank">Solar panel installation</a> is one of the easiest and most beautiful ways to provide free electricity within your home.</p>
<p style="text-align: justify;">There are two distinct versions of solar panel, solar photovoltaic (often called solar PV) for generating electricity and solar thermal which are used for heating.The panels can be mounted onto a South facing roof so long as it is unobstructed from the sun.</p>
<p style="text-align: justify;">With government grants available for you complete your <a href="http://www.4evergreenuk.co.uk/solar-electricity">solar PV install</a>, and utility bills rising there has never been a better time to go green.</p>
<p style="text-align: justify;">Solar energy is the cleanest forms of energy creation to date. They are created with crystalline silicon (for the home) or sometimes gallium arsenide (for those awesome space projects). Each material is effective in absorbing the power of the sun and converting it to energy to be stored in batteries for use in your home so you do not have to worry about not having any power on those cloudy days. When the sun hits the panels, it causes the electrons within the panels to be knocked loose, the electrons flowing through the panels (called DC or direct current) is what creates electricity (AC or alternating current). Alternating current is routed into your home, providing clean, green power!</p>
<p style="text-align: justify;">The amount of energy converted is dependent on the size of your panels as well as how well the panels are maintained. They can degrade over time with normal wear and tear (storms or other natural events) and thus decrease the amount of electricity that is absorbed into the panel. You will also want to find the most effective place to install your solar panels as their location can contribute to the amount of electricity generated. With care, these panels can last you a life time and provide years of clean, free electricity.</p>
<p style="text-align: justify;">If you are looking for a reason to go green, this may be your opportunity!</p>
<p style="text-align: justify;">Making your home rely on solar power for your energy needs can give you <a href="http://www.4evergreenuk.co.uk/why-solar-power">free electricity</a>!</p>
<p style="text-align: justify;">Imagine all of the money you will save once you complete your solar panel installation. Not only will you be doing something great for the environment with a solar panel installation, you will also be cutting back costs to yourself and helping save the world from the energy crisis.</p>
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<li class="zemanta-article-ul-li"><a href="http://realestatenoevalley.com/2011/09/utilizing-the-solar-power/">Utilizing The Solar Power</a> (realestatenoevalley.com)</li>
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		<title>Tree Houses. How to Design and Build Your Very Own</title>
		<link>http://sustainableprojectmanagement.com/2011/08/tree-houses-how-to-design-and-build-your-very-own/</link>
		<comments>http://sustainableprojectmanagement.com/2011/08/tree-houses-how-to-design-and-build-your-very-own/#comments</comments>
		<pubDate>Mon, 29 Aug 2011 01:03:02 +0000</pubDate>
		<dc:creator>Green</dc:creator>
				<category><![CDATA[Green]]></category>
		<category><![CDATA[building a tree house]]></category>
		<category><![CDATA[Building material]]></category>
		<category><![CDATA[Cakewalk]]></category>
		<category><![CDATA[Flooring]]></category>
		<category><![CDATA[Home]]></category>
		<category><![CDATA[Homeowners]]></category>
		<category><![CDATA[Tape measure]]></category>
		<category><![CDATA[Tree]]></category>
		<category><![CDATA[Tree house]]></category>
		<category><![CDATA[tree house designs]]></category>
		<category><![CDATA[tree house plans]]></category>
		<category><![CDATA[tree houses]]></category>

		<guid isPermaLink="false">http://sustainableprojectmanagement.com/2011/08/tree-houses-how-to-design-and-build-your-very-own/</guid>
		<description><![CDATA[Absolutely nothing delivers you back again to nature and enchants the child inside you like tree houses! Once we ponder tree houses, we think about our childhood, camping, nature or maybe something a little more esoteric? So you’ve got the perfect tree on your land and you’ve been toying with the notion of making tree [...]


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</ol>

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			<content:encoded><![CDATA[<div class="zemanta-img" style="margin: 1em; display: block;">
<div class="wp-caption alignright" style="width: 310px"><a href="http://commons.wikipedia.org/wiki/File:Tree_house.jpg"><img title="Kids' tree house." src="http://upload.wikimedia.org/wikipedia/commons/thumb/6/66/Tree_house.jpg/300px-Tree_house.jpg" alt="Kids' tree house." width="300" height="216" /></a><p class="wp-caption-text">Image via Wikipedia</p></div>
</div>
<p style="text-align: justify;">Absolutely nothing delivers you back again to nature and enchants the child inside you like tree houses!</p>
<p style="text-align: justify;">Once we ponder tree houses, we think about our childhood, camping, nature or maybe something a little more esoteric? So you’ve got the perfect tree on your land and you’ve been toying with the notion of<a title="Building Tree Houses" href="http://www.myhowtobuildatreehouse.com/tree-houses" target="_blank"> making tree houses </a>on it. Now is the time to work it!</p>
<p style="text-align: justify;">Getting going Constructing Tree Houses</p>
<p style="text-align: justify;">You have a ton of reasons why you are not getting started on the project. Let’s handle your issues:</p>
<p style="text-align: justify;">No finances:</p>
<p style="text-align: justify;">Nobody proclaimed tree houses must be developed with store bought supplies. In fact, the only materials you might actually pay for is the support beams to make the flooring. It’s almost certainly a good notion that the bottom be well built and flat, but actually one can use salvaged wood from demolition projects. It is easy to get windows cheaply from home salvage stores.</p>
<p style="text-align: justify;">No time to build tree houses:</p>
<p style="text-align: justify;">No one mentioned you need to only take a weekend to build your tree house! Use a weekend to crawl up into the tree and imagine what the tree house can look like. Bring a tape measure up there with you and get a basic estimation on what it could look like. Draw up a bunch of suggestions and then look at some photographs of other people&#8217;s tree houses to get inspiration.</p>
<p style="text-align: justify;">The following big stage is to go out and buy or gather the building materials. You will require a few beams at the start to get your base platform going. After you have the wood to get started developing tree houses, the rest is a breeze.</p>
<p style="text-align: justify;">The next saturday and sunday you’ve got free, now you will have to create the flooring supports and if you are feeling it, finish off the flooring. As soon as the flooring is in, the remainder is a cake walk! It is possible to construct your tree houses, one side at a time safely on the ground and then hoist and adapt it to the particular trees you are planning to Build on. It doesn&#8217;t matter how incredible you are planning to create the tree houses, possessing a solid foundation of building tree houses may be ratcheted up to any size provided you connect to the tree or ground properly.</p>
<p style="text-align: justify;">It&#8217;s great to stretch your imagination when building your tree house plans. There is definitely nothing at all bad about putting a rectangular shack up in a tree, but when building tree houses, you have a lot of leeway to make it into something incredible. Ponder all of the features you would enjoy seeing in your tree house.</p>
<p style="text-align: justify;">
When you’re in the designing phase of building your tree houses, let your imagination soar. One can scale it down to fit your finances. Or since you might be making it over time, you might be able to construct many of your fantasy tree house designs as more cash comes in.</p>
<p style="text-align: justify;">Dreaming of Tree Houses</p>
<p style="text-align: justify;">It&#8217;s time to stop dreaming and start planning! The initial first step is generally the most difficult, but it shouldn&#8217;t need to be as long as you <a title="How to Build a Tree House" href="http://www.myhowtobuildatreehouse.com/" target="_blank">build tree houses </a>one section at a time.
</p>
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<li class="zemanta-article-ul-li"><a href="http://sellingsf.com/2011/08/building-a-swing-set-for-the-home/">Building a Swing Set for the Home</a> (sellingsf.com)</li>
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		<title>2011 Marketing Trends</title>
		<link>http://sustainableprojectmanagement.com/2011/08/2011-marketing-trends/</link>
		<comments>http://sustainableprojectmanagement.com/2011/08/2011-marketing-trends/#comments</comments>
		<pubDate>Sun, 28 Aug 2011 21:34:05 +0000</pubDate>
		<dc:creator>Green</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[2011 goals]]></category>
		<category><![CDATA[2011 Marketing Trends]]></category>
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<p style="text-align: justify;"><a href="/www.practicalmarketing.co.za”>team building ideas</a>&#8221; target=&#8221;_blank&#8221;>The Practical Marketing team</a> recently attended the ‘Yellowwood Future Architects’ ‘A Hundred Years in a Decade’ Trend Report presentation by CEO Kay Nash. We have outlined the trends which they feel <strong>marketing professionals</strong> need to be aware of for 2011 in order to have a more experiential approach to innovation and change.</p>
<p style="text-align: justify;"><strong>Interconnected</strong></p>
<p style="text-align: justify;">There is no longer a difference between online and offline culture. Consumer expectations and behaviors, campaigns and brands, businesses and people are all blurring and indistinguishable.</p>
<p style="text-align: justify;"><strong>Mobile Mobility, Right Time &amp; Right Place</strong></p>
<p style="text-align: justify;">The real internet revolution will be on the streets, not at people’s desks.</p>
<p style="text-align: justify;"><strong>Information Everywhere</strong></p>
<p style="text-align: justify;">How to get and give real value from the age of information.</p>
<p style="text-align: justify;"><strong>Everything is Social</strong></p>
<p style="text-align: justify;">From web browsing, to reviewing products and sourcing advice to brand decision-making, the true sociability of our species is asserting itself.</p>
<p style="text-align: justify;"><strong>Engagement &amp; Participation</strong></p>
<p style="text-align: justify;">Only brands that can meaningfully engage their audiences will build loyalty. Engagement requires participation and involvement, and an accurate understanding of consumers’ passions.</p>
<p style="text-align: justify;"><strong>Wield your Crowd</strong></p>
<p style="text-align: justify;">People are organist themselves into intelligent crowds, exerting group pressure on brands and institutions as well as unleashing their creativity in collective production.</p>
<p style="text-align: justify;">Have a look at these innovative “collectives” websites that display the relevance of this trend:</p>
<ul style="text-align: justify;">
<li>Groupon: www.mycitydeal.co.za</li>
<li>Brand Tags: www.brandtags.net</li>
<li>Evly: www.evly.com</li>
<li>Mobilitate: www.mobilitate.co.za</li>
<li>Kickstarter: www.kickstarter.com</li>
</ul>
<p style="text-align: justify;"><strong>Absolute transparency</strong></p>
<p style="text-align: justify;">Transparency is real. It is at the C suite. What are the implications for brands?</p>
<p style="text-align: justify;"><strong>The Aristocracy of Growth</strong></p>
<p style="text-align: justify;">Brands need to understand the psyche of these emerging markets, and look to them for innovation.</p>
<p style="text-align: justify;"><strong>Value is still the new black</strong></p>
<p style="text-align: justify;">We still live in a world of considered consumption. Consumers demand to see the value of a brand before they pay for it.</p>
<p style="text-align: justify;"><strong>Shared Value</strong></p>
<p style="text-align: justify;">The chasm between philanthropy and capitalism is narrowing as businesses realize the need for shared value: creating social value that creates economic value.</p>
<p style="text-align: justify;"><strong>Sustainable Survives</strong></p>
<p style="text-align: justify;">Consumers are increasingly aware of the interconnectedness of the individual and the planet and society. Brands need to offer generosity and increase the well being of the whole. Only <a href="/www.practicalmarketing.co.za”>green marketing</a>&#8221; target=&#8221;_blank&#8221;>sustainable brands</a> will survive.</p>
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